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SHOOTING EXPERTS' STAGE
Industry and retail are under pressure, not only economically but also politically. To discuss these challenges and opportunities, the SHOOTING EXPERTS' Stage at IWA 2025 will once again provide a platform for presentations and discussions by international experts on all days of the exhibition. These experts will discuss the topics that concern the industry, provide answers to important questions and keep you up to date on current issues.You can already look forward to the following topics and speakers:
- Specialist retail in transition: Magnus Ohlsson, international retail expert, will provide insights into current market trends and offer solutions for specialist retailers. Other focus topics include retail design, dealing with the Money Laundering Act, weapons logistics and presentations by representatives of the Federal Criminal Police Office, the Federal Ministry of the Interior and Security and the Verbandes Deutscher Büchsenmacher und Waffenfachhändler (VDB).
- Marketing: Experts such as Amelie Eichinger-Noll and Christine Fischer will explain how specialist retailers can use social networks effectively and which aspects need to be considered when addressing customers.
- Weapons law: The VDB provides recommendations for action in the context of the new weapons law.
- Young talent: Newcomers and participants in the TALENT Program get involved there