Become an exhibitor | IWA OutdoorClassics
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Become an exhibitor at IWA OutdoorClassics

Take the unique opportunity to meet the world market at the IWA OutdoorClassics and network with international experts! Benefit from maximum visibility and global impact – for lasting business success.

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Perfect.
Successful.
On target.

As the most relevant B2B platform, the IWA OutdoorClassics offers you the perfect environment to exchange ideas with the specialised trade every year. Talk about current challenges and market developments and gain the most important insights for your strategic goals.

EYES ON TARGET

Date:
27 February - 2 March 2025

Location:
Nuremberg, Germany

Opening times:
Thursday to Saturday, 09:00 - 18:00
Sunday, 09:00 - 16:00

The IWA OutdoorClassics is...

  • Perfect. At IWA OutdoorClassics, your products and ranges will reach the target group: Talk to specialist retailers in a discreet atmosphere about sensitive business issues, current challenges and market developments while gaining important insights for your strategic goals. IWA OutdoorClassics is the meeting place for international key players and top decision-makers in your industry. Its clear focus on 100% business, networking and business deals which makes IWA OutdoorClassics the most relevant B2B trade fair for your company. Your place to be!
  • Successful. Over the four-day event, make the most of the opportunity to introduce yourself effectively to potential customers or business partners and exchange ideas. Face-to-face product presentations and conversations prepare the ground for sealing future business deals.
  • Eyes on Target. Join the conversation with participants from around the world and build your network. Last year, around 40,000 trade visitors from 120 countries turned the IWA in Nuremberg into an international marketplace for the sector.

Our segments

Why you should exhibit at IWA:

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The most important figures of 2024:

  • Around 40,000 trade visitors from 119 countries 
  • 1,073 exhibitors
  • 79,600 m² of exhibition space
  • 96% of exhibitors were able to reach their most important target group and 98% of exhibitors were able to establish new business relationships

*FKM verified

Download the Show report of IWA 2024

Rebooking - Stand buchen

Price overview*

Rental price in exhibition halls per m² (minimum stand rental 2.520 EURO)

  • EUR 210/m² In-line stand (1 side open)
  • EUR 236/m² Corner stand (2 sides open)
  • EUR 250/m² Peninsula stand (3 sides open)
  • EUR 261/m² Island stand (4 sides open)

Additional obligatory costs

  • AUMA (Association of the German Trade Fair Industry): EUR 0.60/m²
  • Disposal service during set-up and dismantling as well as during the entire duration of the fair: EUR 5,95/m²
  • Marketing services for direct exhibitors: EUR 725

    *All prices are net prices

GEAR UP FOR NEW PROSPECTS

New distribution channels for outdoor brands

Your company is at home in the outdoor segment and you are looking for new market opportunities? We have summarized all the aspects for you why you should therefore become an exhibitor at IWA OutdoorClassics!

Do you still have questions?

Nicole Schrade

Nicole Schrade

Application / Participation

Focus on guns, gun components and machining, gun security, ammunition and reloading, optics and electronics and shooting sports accessories.

Send email +49 9 11 86 06 82 27
Kevin Prüß

Kevin Prüß

Application / Participation

Focus on knives, airsoft and paintball, clothing, outdoor articles, bows, crossbows, darts, hunting accessories, self-protection and equipment and gifts (hunting).

Send email +49 9 11 86 06 81 88

Your contact aboard

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Your international representatives for IWA OutdoorClassics

If you have questions about visiting or participating from abroad, our contacts worldwide will provide fast and convenient support. Find the right contact in your country here.

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Our Newcomer Area: take part and reap the benefits!

Are you a start-up company and would like to participate as an exhibitor at IWA OutdoorClassics? Become part of the Newcomer Area and benefit from our attractive all-in-one package.

Floor plan

Get an overview of the various topics in the exhibition halls and services at IWA OutdoorClassics. You'll find the hall overview and detailed floor plans for download here.

Information on your stand planning

This is where you will find the assembly and dismantling times, exhibitor area and everything else you need to plan your stand. We will be happy to assist if you need help with stand planning!

Promote your trade fair presence effectively

Discover the marketing possibilities for IWA OutdoorClassics. With the help of the extensive advertising measures, you can effectively draw attention to your exhibition presence.