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Marketing checklist for your exhibition appearance
Invite your customers and contacts to IWA OutdoorClassics and actively promote your participation with the help of our marketing kit.
How it works:
1. Edit your online profile with our SelfService
Your company profile in our Exhibitors and Products section is the most important advertisement for your exhibition appearance! So start with filling in your online profile with all the information about your company and your products. Your profile then provides a point of contact for all visitors to the exhibition and you can use the link to your online profile in your communications to your customers as well. And: We will actively promote your profile for you using the IWA marketing mix from this fall!2. Invite your customers
With the free vouchers
Use our e-codes and invite your customers to visit the exhibition free of charge - with no additional charge for redeemed codes!In our download area you will find prepared invitation letters to specifically invite your customers.
3. Promote your appearance at the exhibition with individual advertising material
#EyesOnTarget - Eyes on you! Put your company in the spotlight with compelling, customized advertising! With our free advertising materials, you can quickly and easily advertise your participation at IWA OutdoorClassics and invite your customers to your stand. Remember to include the link to your online profile in your communication, so it's easy for your customers to plan their visit to the trade fair.
Tip: With our additionally bookable marketing packages and exclusive marketing services, you can draw even more attention to your company.
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Logo packageSelect the appropriate logo for direct download from the prepared file formats.
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Banner (customizable)Use our banners to promote your participation at IWA OutdoorClassics. Perfect for integration in your customer portal, on your homepage, in your e-mail signature or in your newsletter. We also provide you with a selection of customizable banners. You can add your company logo or a reference to your hall and stand number to these with minimal effort.
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E-mail or print invitationUse the prepared invitation letter for your personal visitor invitation.
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Flexible text modulesUse these short texts effectively for your newsletter campaigns.
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Social media posts and assets
Feel free to use our text suggestions, customizable social media assets and GIFs for your posts.
If you tag IWA OutdoorClassics, we can repost your post more easily: #IWA #EyesOnTargetInstagram: iwa_outdoorclassics
Facebook: IWA OutdoorClassics
LinkedIn: IWA OutdoorClassicsStill lacking ideas? We have compiled a few examples for your social media post for you!
- Save-the-Date post for IWA OutdoorClassics 2025
- Introduce employees (text/video clip) who will be on-site.
- Give a sneak peak: Announce what your customers can expect at IWA OutdoorClassics 2025 (text, photos, videos, ...).
- Post a video clip with a personal invitation from the managing director/marketing manager/etc.
- Show behind-the-scenes impressions of your trade fair preparations (meetings, preparation of material, stand construction, ...).
Remember to link your company and product profiles!
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Visitor landing pagePlease feel free to use the link to our visitor landing page in your communication. Your customers can get a detailed overview of the upcoming IWA OutdoorClassics on our visitor landing page.
4. It's Showtime!
Take advantage of the increased attention during the exhibition. Report live from the IWA, film your stand, record audio clips and present products in live presentations. Take advantage of the international press attention and plan press events at your stand. If you have any questions, please contact our PR Manager Georg Loichinger at press@iwa.info.
How to proceed after IWA...
Thank all participants and share your IWA experience from an exhibitor's point of view: post impressions and summaries of the IWA and share voices from employees, customers or partners.
