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Press events at a glance
Whether press briefings, exhibitor press conferences or important dates for reporting. Here you will find a clear overview of all dates for media representatives.
Press events of IWA OutdoorClassics
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Wednesday, 26 February 2025
WFSA Plenary Session
(pre-registration required)
Please note that, as the event is taking place prior to IWA, press badges may not be valid on this date. To attend the event, all participants must be in possess of a special entrance ticket (marked with a “W”). To receive a code and redeem your ticket, please register
12:00 p.m. | NCC Ost, Level 2 and 3
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Thursday, 27 February 2025
Olight Product presentation
all day | NCC Ost, Level 2, Room Seoul
Press breakfast, Ferkinghoff International GmbH
(pre-registration required)
08:30 a.m.| Hall 1, Stand 449
Brian Aitken: Entering the U.S. Market:
Digital Ad Tactics for Global Firearms Brands
11:00 a.m. | SHOOTING EXPERTS’ Stage, Hall 1 Stand 637
Keynote: Magnus Ohlsson
“How to navigate complex and rapidly changing times in retail“
11:30 a.m. | SHOOTING EXPERTS’ Stage, Hall 1 Stand 637
Fascination biathlon – what lies behind the success?
Interview with former athlete Simon Schempp and ammunition technical specialist DSV Sandro Brislinger
14:30 p.m. | SHOOTING EXPERTS’ Stage, Hall 1 Stand 637
Press conference ČESKÁ ZBROJOVKA A.S.
16:00 p.m. | NCC Ost, Level 2, Room Hongkong
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Friday, 28 February 2025
Press conference OPOS – Innovation meets precision
OPOS presents revolutionary pistol platform at IWA 2025
11:00 a.m. | NCC Ost, Level 2, Room Hongkong
Brian Aitken: Triggering Results: Mobile & Video Ads That Convert
13:00 p.m. | SHOOTING EXPERTS’ Stage, Hall 1 Stand 637
IWA TALENT:
From a vision to your own gun - The inspiring path of a young entrepreneur
13:00 p.m. | SHOOTING EXPERTS’ Stage, Hall 1 Stand 637
Christine Fischer and Markus Sämmer:
The public relations of the hunting scene and its impact on the industry
13:30 p.m. | SHOOTING EXPERTS’ Stage, Hall 1 Stand 637
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Saturday, 1 March 2025
Perry Latuharhary and Brian Aitken: Beyond Metrics:
How VIKTØS & Topple Built Innovation Through Partnership
11:00 a.m. | SHOOTING EXPERTS’ Stage, Hall 1 Stand 637
Award ceremony IWA Knife Award 2025
16:00 p.m.| BLADE Demo Area, Hall 5 Stand 100
General meeting VDB
16:30 p.m. | SHOOTING EXPERTS’ Stage, Hall 1 Stand 637
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Sunday, 2 March 2025
IWA Vision:
Digital Product Passports – soon mandatory for many companies with great opportunities for marketing and sales.
11:30 p.m. | SHOOTING EXPERTS’ Stage, Hall 1 Stand 637
Contact
Georg Loichinger
Public Relations
Would you like editorial information on IWA OutdoorClassics or may I support you in your reporting? I am happy to assist you and look forward to your enquiry.
Send email +49 9 11 86 06 81 91