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Event: IWA OutdoorClassics 2025
Stream: SHOOTING EXPERTS' Stage

The public relations of the hunting scene and its impact on the industry

Opportunities & risks of public representation of hunting: Scientific insights on its perception & practical example for authentic PR.

Description

south_east

Speaker

south_east

When & Where

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Fri, 28.02.2025, 13:30 – 14:00

place

SHOOTING EXPERTS' Stage | Hall 1 Stand 1-637

Details

Format: Lecture

Language: German

Description

The lecture highlights the impact of hunting representation in social networks, focusing on trophy images. It analyzes how such content influences young non-hunters and affects the public image of hunting. Scientific insights and cross-media practical examples illustrate how credible and successful public relations can align with societal values. ... read more