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Event: IWA OutdoorClassics 2025
Stream: SHOOTING EXPERTS' Stage

Beyond Metrics: How VIKTØS & Topple Built Innovation Through Partnership

How VIKTØS & Topple, the largest firearms-friendly ad platform, prioritized relationships over metrics to innovate & drive sales.

Description

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Speaker

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When & Where

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Sat, 01.03.2025, 11:00 – 11:30

place

SHOOTING EXPERTS' Stage | Hall 1 Stand 1-637

Details

Format: Lecture

Language: English

Description

Join Perry Latuharhary, Marketing Director at VIKTOS, and Brian Aitken, CEO of Topple, as they discuss how their trust-driven partnership fuels advertising strategies that delivered 3,000+ sales. Learn how VIKTOS leverages Topple’s exclusive programmatic access to GunBroker, ShootingUK, and Jager, plus first-bidding priority on AR15, to reach the right audience, build awareness, and drive revenue. ... read more